Saturday, October 10, 2009

SAMSUNG

The Samsung Group

Is the world's largest conglomerate by revenue, headquarted in Samsung Town, Seoul, South Korea. It is South Korea's largest chaebol and composed of numerous international affiliated businesses, most of them united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars".

Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. The company's strong influence in South Korea is visible throughout the nation, which has been referred to as the "Republic of Samsung".

In 2008, Samsung became the largest mobile phone maker in the United States and 2nd largest mobile phone maker in the world after Nokia.

Considered a strong competitor by its rivals, Samsung Electronics expanded production dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical storage drives and it aims to double sales and become the top manufacturer of 20 products globally by 2010. It is now one of the world's leading manufacturers of liquid crystal displays and next generation mobile phones.

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